Develop, implement and coordinate marketing plans and campaigns to inform, motivate and influence the customers of this leading NSW Government department.
The Senior Marketing and Communications Advisor is responsible for developing and implementing marketing and communications programs for this leading NSW Government department. The role develops, implements and coordinates marketing plans for marketing campaigns to inform, motivate and influence customers to support the corporate objectives of the department.
- Brand management to provide a single and consistent narrative
- Contribute to the development and implementation of the overarching marketing and communications strategy (including social media, research, advertising, digital marketing etc) to grow awareness of the department
- Lead the development and implementation of marketing and communications plans and campaigns (including social media, research, advertising, digital marketing, brand management etc) to inform customers about services and the customer's role in the service delivery process
- Project and campaign management across change and marketing functions (including review of project documents) to ensure timely and cost effective delivery of communication functions
- Copywriting for collateral and writing for business reporting ensuring a consistent editorial style across services and channels
- Provide advice, reports, campaign reports, strategic advice and support to the manager as required
- Participate in project delivery activities in order to deliver accurate project communications
- Relationship management of vendors and stakeholders to deliver accurate, timely and cost effective communication outcomes
- Development of appropriate merchandise and collateral to support digital integration to provide a consistent voice
- Work closely with the Corporate Relations team in coordinating a communications approach to ensure consistency and accuracy
- Managing competing demands and priorities, the need to address unforeseen issues, the high volume of work and the ability to work independently
- Be aware of the overall work of the team and the various activities, projects and deadlines to be able to appropriately prioritise work, and to ensure that support for the team is available at all times
- Sensitively and seamlessly balancing priorities whilst maintaining internal and external networks to support and facilitate effective communications activities, and actively contributing to a positive working environment
- Working with multiple key stakeholders to develop professional communications collateral within tight timelines in a high volume environment
- Identifying and adopting new technologies for the purpose of meeting changing customer expectations
To find out more about this, and other opportunities across NSW Government contact Shelley Austin on 02 8986 3125 or apply now.
Morgan McKinley is acting as an Employment Business in relation to this vacancy.