Shi Kit Ong shares her career-defining moments, advice she would give to other females and what she attributes her success to.
Having the opportunity to join an APAC regional team in my second job exposed me early on in my career, to the commercial environment and working alongside senior management and functional leaders. I was fortunate, in that role, I supported these leads with commercial reporting and analysis and saw first hand the influence of data in turning ideas into tangible decisions that drove business objectives. This role was my platform in cementing a career in insights and analytics. Working with supportive leadership, gave me the confidence to be able to form effective relationships with them and demonstrate my capabilities across the key deliverables of my role and establish trust, which is vital for maintaining relationships.
I would also rate as a contributor to my success. Recognising the importance of listening to others and incorporating alternate points of view in my approach to business issues and taking learnings from mistakes to facilitate better outcomes the next time.
Taking on a role in a marketing transformation pilot team in retail banking, to test the effectiveness of a cross-functional operating model, enabled me to step in as an analytical specialist working alongside marketing campaign, product specialists and media agency to transform the way customer campaigns could be delivered to the market. This team had a high profile across the Group Marketing function and enabled me to demonstrate my strengths in customer insights and customer journeys, and making recommendations to develop the team's strategic campaign roadmap. The synergies in this team drew on the personal attributes of each member which came across cohesively. This environment was conducive to allowing me to demonstrate my capabilities and influence the execution to market of the team's work. It validated for me personally, how I had drawn on my experience and competencies that were distinct from my team members to contribute to overarching business goals.
In considering a move to Commonwealth Bank, the enticement was related to the known presence of the CBA brand and their service offerings across the community. In terms of the role (marketing campaigns and data analytics), it was the opportunity to expand my experience in data analytics and learn new methodologies in developing marketing campaigns/customer communications end to end. Other facets, like operating cross-functionally in Agile, experience in using real-time customer decisions technology and exposure to multi cross-functional business areas were other offerings that I considered.
In the past when I had been approached by a recruiter for other employment opportunities, to have possibly taken time to have a conversation with them to understand the role and what attributes of mine were deemed relevant. Even, if I had not been considering a role change, it may have provided me with more visibility of similar roles and sparked ideas for further self- development, as well as extended my career network.