Survey Sheds Light on Job Search Strategies Amongst Sydney Professionals

Louise Langridge
March 1, 20114 mins read

Jobseeker survey shows that 91% will use recruitment firms for next job search, followed by 68% who will use recruitment job boards.

46% percent of Sydney professionals say they will use social media channels in a job search; 46% will try LinkedIn, 9% would also use Facebook and 2% will give Twitter a go.

SYDNEY – Recruitment firms remain the ‘go-to’ form of jobseeking in Sydney with 91% saying they will use them for their next search, while social media is taking on a growing importance, according to a jobseeker survey released today by global professional recruitment consultancy, Morgan McKinley.

The August 2010 survey was conducted across 104 Sydney professionals who are registered with the firm for roles in the banking and financial services, and commercial sectors.

Louise Langridge, Joint Managing Director of Morgan McKinley Sydney, said

“The broad-based strength of the Australian economy to date in 2010 , increased business confidence and stronger hiring volumes across the Australian professional jobs market mean that more and more people are looking to change roles. Naturally Morgan McKinley wants to understand how people search for jobs and how we can best help them, so we asked.”

The survey asked respondents about their next job search and how they will conduct it. Nine in ten candidates (91%) said they would use recruitment firms when hunting for a new role, 68% would check online recruitment job boards, 59% would look to referrals from friends and colleagues, 46% would try social media sites, 31% would give networking a go and 22% would use print publications.

Of the candidates surveyed in Sydney, 45% were looking for permanent roles when they signed up with Morgan McKinley, 16% were interested in contract work and 39% were open to both, reflecting the nature of employment in the financial services and banking market in Sydney. Over half (59%) of those surveyed found their previous role through a recruitment firm.

Louise Langridge continued:

“Obviously people use multiple strategies when seriously looking for a new role, and jobseekers in Sydney are no different from elsewhere in the world. That 68% would check job boards is not at all surprising, as this is a tried and tested tool in this market. Australians are becoming more and more digitally driven with social media channels now firmly in the job hunter’s sights, with 46% saying they will use them for their next job search.”

The survey dug a little deeper on social media use by asking about specific social networking sites and found that 46% of individuals surveyed say they would use LinkedIn for their next job search (versus 38% in Singapore, 33% in Hong Kong and 25% in Japan), 9% would try Facebook and 2% say they would use Twitter.
Langridge concluded:

“While recruitment agencies remain the first port-of-call for most professional jobseekers in Sydney, social media shouldn’t be ignored. Instead of waiting for recruitment companies to find them; smart professionals, should be proactive, using social networking to position their profile to stand out to both recruitment agencies and potential new employers.  It’s also worthwhile, connecting with recruitment professionals well ahead of any job search in case an interesting job opportunity arises.

"The other great advantage of a site such as LinkedIn is a candidate’s ability to research. They can learn about companies’ structure, culture and a little of what it is like to work there.

"The social media results from our survey also show a clear divide between the use of LinkedIn and Facebook for professional job hunting. Of the four markets we surveyed, respondents in Sydney were the most likely to say they would use LinkedIn for job seeking, and the least likely to use Facebook. The two sites have quite different uses in the minds of many Australian professionals and the fact that nearly half would use LinkedIn reflects its growing popularity as tool to support the job hunting process.”


Further press information:

Australia Linda Collard        
Tel:  +61 425 042 942   

UK - Alexandra Fleming 
Tel: +44 (0)20 7438 3154

Alternatively, please contact the Press Office on +44 (0)20 7438 3150.

Note to editors:

Survey Methodology
Morgan McKinley carried out the same telephone survey with 750 professionals registered on its candidate database across the financial services and commercial sectors in Hong Kong, Singapore, Sydney and Tokyo. 

About Morgan McKinley 
Morgan McKinley is a global professional recruitment consultancy connecting specialist talent with leading employers across multiple industries and disciplines.
With 24 offices across the UK, Europe, the Middle East and Asia-Pacific, its professional recruitment expertise spans across Banking & Financial Services, Commerce & Industry, Public Practice, Public Sector & Not For Profit and Taxation. Morgan McKinley is a preferred supplier to many of the major employers in its specialist sectors, as well as thousands of smaller local employers.

Morgan McKinley is a fully owned subsidiary of Premier Group.
Mon, 28/02/2011 - 16:46

Louise Langridge's picture
APAC Regional Managing Director


In this engaging role, you will manage divisional and group-wide audit portfolios.
Sydney CBD28.05.2020
Utilise your analysis, financial modelling...
Sydney CBD28.05.2020
This is a rare opportunity to join a leading bank in their Treasury Finance team with to be based in their Sydney CBD office.
Sydney CBD26.05.2020